What You See Is What You Get: Applying Contextual Targeting in a Video Environment.

Gadi Baram, Product Manager at 4D, explores the incredible advancements surrounding contextual video in our latest edition with MediaPost.

 

Read more

by Fi

The meaning of creating a ‘Business Culture’

1. Why is it important for businesses to create a culture? And how is this possible in a remote world, with a global team

A company culture is all about creating an environment that surrounds us as individuals within an organization. It’s a collection of shared values, visions, beliefs, behaviors, and attitudes that people in the workplace share. All organizations have a company culture, but the most successful companies operate a culture directed by its senior leadership team through the cascading of its company mission, visions, core values, and morals.

Now, it is important to have clearly defined corporate goals and missions so everyone in the company knows what they are contributing to. From there, clear corporate values can be created so that those within the organization know how to align their way of working and behavior to that of the business. For those on the outside considering joining, communicating the culture helps them know whether they are likely to fit in and to determine whether it is a company that they would like to work for.

A survey conducted by Speakap, which gathered responses from a thousand employees in both the UK and US, reinforced how powerful workplace culture can be when it comes to attracting and retaining staff. 58% admitted they would take a job with a competitor that demonstrated a better workplace culture over one that failed to recognize the importance of company culture and the impact it has on its workforce.

It is therefore fundamental to live and breathe the culture rather than advertise something that just doesn’t exist otherwise retention of employees is likely to become a challenge.

2. Creating a culture can take time, what tips or advice would you give to other HR teams in how they can build an authentic culture across their org

There have been suggestions that organizations are struggling to grasp what makes a positive workplace culture, and therefore many businesses may be directing their efforts incorrectly. Organizations often mistake physical perks and amenities as being a critical part of workplace culture. By focusing on “superficial benefits” organizations are demonstrating a misunderstanding that may be counterproductive.

While these things no doubt contribute to a healthy and positive culture, organizations should review their entire workplace practices and consider how these practices are impacting on the company culture as a whole. Although benefits such as free lunches and regular social outings may be appreciated, they are unlikely to be a deciding factor in attracting staff to your business or retaining them in the long run.

Instead, companies should look at more substantial aspects such as:

  • Respect, trust, and integrity throughout
  • Openness, honesty, and transparent communication between staff and leadership
  • A commitment to training and upskilling employees
  • Recognizing and rewarding performance
  • Promoting fairness and equality for all.

In a company that operates a positive company culture, all of these commitments are filtered down into operational practices and company policies and procedures are applied on the ground.

Given the trends, it is reasonable to predict culture will continue to become an influential aspect of the workplace going forwards. Recruitment and retention have become one of the biggest challenges for employers, and for those companies needing to recruit and retain talent where skills are in short supply, these factors become even more important.

After all, creating a positive environment internally is only going to spill out externally helping to create a positive reputation amongst clients, suppliers, and partners therefore creating a positive company brand.

3. Ensuring team members strike the perfect balance between work and life isn’t always easy, especially in start-up like businesses and fast-paced environments. How does HR support the Silverbullet team in ensuring employees don’t reach that burn-out stage and lose the balance?

This can be a really difficult aspect to manage, especially in a remote working environment where there are no office opening hours, no trains to catch, and the company is operating across the globe in different time zones. This can be managed in a variety of ways and often will come down to line managers and their teams however a key piece of advice would be to ensure the culture from the top down, is streamlined.

If a junior team member is consistently seeing their managers and senior managers working evenings and weekends, it will plant the seed of guilt for logging off on time. If employees are given deadlines or invited to meetings outside of their work hours, it sets the wrong precedent.

However, when businesses are global and teams work across various regions, it is near impossible for employees not to work outside of their local hours. It really cannot be a one size fits all approach.

Where HR can support is in a few ways.

  • Provide flexibility where possible: If hours cannot be flexible, think about other ways you can make changes. Mental health days, days in lieu, etc. Again, this will be very dependent on the industry you work in, but think about the flexible benefits you can provide that fits within your structure.
  • Have policies in place that set out expectations and flexibilities for working hours and ensure that they are applied consistently.

In short, this is a very complex area, and should be managed daily by line managers, leadership teams and HR in unison. If there’s a common thread that your teams are burning out, then something isn’t working. The key is to track progress, make note of challenges and then pull your heads together to help overcome them.

4. With wellness becoming a huge part of our daily lives – not just at work, but in our personal worlds – how can businesses ensure they are supporting their employees?

According to Mind, 1 in 6 workers are dealing with a mental health problem such as anxiety, depression or stress. This can affect their work, how they interact with others, and how they manage stress in the workplace. In turn, this can impact an organization, thus a vicious cycle takes place.

A business should put its people first, and when they do, ultimately organizations perform better when their staff have healthy minds, feel supported and motivated, and ultimately, focused.

Each business will approach wellness and mental health very differently, but it should 100% be embedded within any organizational structure. Building trust and integrity are key drivers of engagement and organizations that support staff reap the benefits in terms of loyalty and commitment from all employees.

What we do here at Silverbullet, is:

  • Encourage ‘off the record’ chats: Working remotely has so many benefits but it also prevents that human one-on-one experience. No longer can you have a natter by the coffee machine, or go for a walk with a colleague to blow off some steam. So we have to be a little more mindful of our teams and their wellbeing. We encourage our line managers to put time in with their teams to check-in on a human level. This can be over zoom with a cuppa, or now as we step back into a physical world, over lunch or in the meeting room. Take the time, it is so valuable.
  • Continue to grow our capacity to manage Talent effectively: we are putting a lot of time and resources into our HR functionality and focusing on who we want to be as a business. Empowering managers to manage and drive changes in business culture is key. We are also listening to our employees as who better to ask what the workforce wants than the people on the ground.
  • Work hard, play hard: Silverbullet is made up of the most hard-working people in the industry. However, there is always time for fun. Work celebrations, social events, fun initiatives and incentives, a global sense of humor and well, some off-the-record slack channels that only our team members are privy to…. Silverbullet works hard, and plays hard, and we believe that truly is the recipe for success.

See our full values here: https://wearesilverbullet.com/culture/

by Fi

4D Contextual Targeting: Going beyond traditional targeting

As more and more brands activate across the digital world, it becomes essential for those brands to find the right audience to target. Traditionally, advertising targeting solutions would rely on the pre-operated context lists and launch the targeting completely based on known information, like gender, age, and interests of the target customer group.But what if these brands could expand their targeting beyond the context list?A solution that could go beyond blocklists and targeting lists, but effectively increase scale, would mean that brands could reach the right users at the right moments across the digital ecosystem. Moreover, being able to tap into a continuous performance-based optimization loop that powers a campaign to perform beyond certain KPIs and draw insights and learnings would mean that brands can target consumers that they may have not even thought to target.

The mechanism allows brands to easily and effectively choose keywords and topics that are related to the campaign to launch targeting and with a privacy-friendly and PII-complaint tag running across a brand’s media, initial data points are collected. Powered by the 4D Outcomes Engine, brands get access to insights and data that deliver proven recommendations and in some instances insights about non-endemic keyword recommendations to go beyond their targeting without sacrificing performance and scale.

Going Beyond with 4D: A case study

While 4D works across all verticals, a large-scale CPG retailer partnered with 4D to drive traffic to their landing pages and grow awareness for its pet food brand.The comprehensive keyword list set by the client was primarily focused on pets as their primary drivers of consumers were pet owners. 4D Context Outcome Engine empowered the brand to expand the campaign to include keywords such as Natural Ingredients, Healthy Eating, and Fitness Activity, as well as to increase curated contextual themes such as Food & Drink, Healthy Living, Business & Finance, and Home & Garden keywords driving an increase in impressions and CTR.

“4D offers advertisers the opportunity to efficiently reach the consumers they know are interested in their product, while also driving additional brand awareness to acquire new customers by utilizing the 4D Context Engine to derive additional insights into consumers via the 4D Tag. We can then easily modify a 4D context segment during campaign flight and overtime to ensure we are hitting performance targets and creating wins for the client.”Andrew Sims, Strategic Account ManagerWhy this works

By expanding their targeting, the CPG brand drove traffic and brand awareness by helping reach the target audience by identifying the contexts they are engaging with. Furthermore, they maximized cost-effectiveness by adding high-performing correlated contexts and removing underperforming contexts contributing to cost reductions and ROI increases. 4D boosted performance with data-driven outcomes and delivered result-proven insights that are strategically constructive for brands’ marketing strategies.

Want to know how 4D can help your brand? Contact us today.

by Fi

Topics and Keyword Targeting: A Match Made in Heaven

‘Topics’ has become a trend in 2022, as the rise of advanced contextual takes centre stage. This month we explore why.

Contextual 2.0 is taking industry headlines by storm. And for good reason. With the third-party cookie set to sunset by the end of 2023, businesses are seeking new ways to reach the right consumers in the right place. At its simplest, for contextual targeting to work, an advertising system needs to know what your campaign is about so it can place your ads on relevant web pages. And oftentimes, this is done through two key functionalities:

Topics: Broad topics in which a given campaign would fit into, such as fashion, music, food, etc. Selecting a topic makes your ad eligible to run on websites related to your topic. Pretty simple, right?

Keywords: Use for precise targeting within your topics and subtopics. Brands can identify keywords that will help algorithms and machines to match your ad to website content.

Individually, these are useful for a brand no question. But, together, they offer incredible opportunity and scale.

Understanding Keywords.

In the world of data and digital advertising, keywords are like the bricks that build the bridge between campaign content and the advertising marketplace. When it comes to contextual targeting, keywords are still an essential part for advertisers to target the right customers in the right environment, because the solution is largely based on the content. But it doesn’t mean it is the only solution to launch a successful advertising campaign. Nowadays, topic targeting has become even more popular in the market for helping brands to scale their campaigns effectively and efficiently.

The Game Changer: Topics.

Before the launch of ‘topics’ targeting, it was typically a slow process for clients to manually add keywords to create and scale their contextual strategy, which in reality needs hundreds of keywords to be effective. However, topics have become a true game-changer for brands and their agencies as it fundamentally changes how they create contexts for advertising. When brands want to gain scale and increase reach, topics become vital because it removes the laboursome work, and instead allows them to select a number of topics which in turn builds huge scale.

How does this work in practice?

All brands have to do is to start by selecting several topics to target against their general customer segments, and then simply add on different keywords (especially long-tail keywords) to make the campaign more customizable and relevant to other niche but unignorable user scenarios or undetermined potential growth points.

To conclude.

The combination of keywords targeting and topics targeting is legendary, making the combination of customizable and scalable become possible in one single moment. More importantly, 4D is offering full transparency for all the covered keywords behind topics, rather than making it a black box that can not be easily customized or analyzed by advertisers. The performances of keywords individually will be accessible and analyzed by 4D Outcomes for advertisers to easily optimize the campaign performance in one click.

Click here to find out more about 4D today!

by Fi

Marketing Roles: How to apply?

Marketing within the (m)adtech sector

Marketing within the (m)adtech sector is the process of exploring, creating, and delivering value to meet the needs of a specific audience through the delivery of a product and/or services offering. Marketing covers a variety of channels including internal marketing (values and culture), brand aesthetics and design, sales support, partner marketing, event management, virtual events and webinar management, social media, editorial and communications, press, awards and product marketing. It is arguably one of the most varied functions within a business, and can be an exciting place to focus a career in.

In this article, we explore the ‘what’, ‘why’ and ‘how’ in applying for a role in product.

What do Marketing do?

Here at Silverbullet, we have both corporate marketing which sits across the two divisions of the business, as well as product marketing. Although similar, there are differences between the two.

Corporate marketing looks after the strategic side of the over-arching business, and is positioned to educate the market on the services, product, why we exist, why clients should care, and why we are worth investing in.

Product Marketers are the experts on a specific product (or suite of products) who help to identify the perfect market, the buyers involved, what they care about, and how to map the product solutions to meet their needs.

Both roles very much work in tandem, and have various cross-over points, but will typically attract different personas.

Why does marketing exist?

Marketing acts as the glue, if you like, for the entire business, and is a department that typically works behind the scenes to support all other departments. The marketing division is responsible for providing the sales team with a toolkit of everything they need in order to sell the product and/or service. They are responsible to help the client services teams nurture existing clients through events, case studies and press. They are key in supporting the senior teams who may be talking to investors or building a new business strategy. And they take the technical brains of product team and turn it into easy-to-understand documentation to bring that product to life.

How to apply for a role in marketing.

Marketers are nimble creatures with the ability to spread themselves across a wide organization. Some businesses will have marketing experts who solely look after events, or press, or partners. However, here at Silverbullet we have a small team who look after everything, and so you need to have an agile personality in order to work with our team.

  • Understand the company you’re applying for. Marketing, very much like any other skillset, can be applied to different industries and businesses. Each business will do things slightly differently, and each industry will have an individual set of needs and challenges. Get yourself up to speed on the market; explore addressable markets, industry trends in the news, competitors and interesting headlines. Some handy publications to explore include: Digiday, Adexchanger, ExchangeWire and Campaign.
  • Organizational skills are key. Due to the scale of projects, you can be working on at any given time, organizational skills are key for any marketer. One week you will be planning an event and the next week a social media campaign. Marketers need to love a good ol’ ‘to do’ list, a spreadsheet, and a calendar.
  • Identify what area of marketing you’d like to specialize in. As we’ve discussed, marketing covers a whole spectrum of skills, and so its always a good idea to know what areas you excel in, as well as areas you would like to improve at. This will help those interviewing you understand areas you can make immediate impact in, and those where you may need additional training or support.
  • Have a good understanding of Microsoft Office, social platforms, emails systems or CRMs. Each company will have a different set of tools and software’s that you will need to get familiarized with, but the bare essentials should include proficiency in Word, PowerPoint and Excel, a good understanding of social media (particularly LinkedIn), and experience or some level of understanding of a CRM system or email tool.
  • Teamwork and no ego. Marketing is a huge teamwork functionality as it sits across so many other departments. Ideal candidates need to be great at teamwork and should be able to approach each situation with no ego. There will often be times where you need to work alone, however you will often need the help of others to help you get there, so it’s vital to have various trusted touch points throughout the organization.
  • Nimble and agile. With all the best intentions set in place, things always change direction and marketing typically have to react quickly. The right personalities for a marketing role should be nimble and agile, showing professionalism when business directions change. Marketing are often the people teams go to for help or support when faced with new challenges so these people need to be one step ahead.

An exciting future.

Undertaking a sales role in adtech and martech is a really exciting career – especially during a time where the digital revolution is changing and adapting as we step out of the pandemic. You have the opportunity to make a difference, and to be part of a client’s journey as they seek to transform their digital marketing strategies. So why not explore our open opportunities today.

by Fi

Sales Roles: How to apply?

The wonderfully complex world of marketing and advertising technology is one of the most exciting industries in today’s climate. The rise of digital and continued innovations has created seismic change for many, and with change follows new technologies, a rising consumer base, and increasing marketing channels. With so much going on in a very crowded space, it can be hard for business to cut through the noise.

And that’s why inspiring sales people can make a huge difference.

In this article, we explore the ‘what’, ‘why’ and ‘how’ in applying for a role in sales.

 

What do Sales do?

Being armed with charm, intelligence, a business head, and a good way with people, are skillsets that can be hard to find. The sales arms of any business is a key function – not only in the driving of sales and revenue – but in gaining trust for your product or services offering and building a voice around your company.

Sales men and women are the face of the business, if you like, actively going out and seeking new opportunities, discovering new clients and nurturing existing clients. It’s a role suited for those who love to network, requiring both social skills as well as a level of technical expertise to help sell a product or service with trust.

 

Applying for a new role: The desired qualities of a salesperson.

Being in sales requires a few key personalities traits:

Enthusiastic: Being a good salesperson requires hard work no matter the situation. Being motivated to get the job done shows that you are passionate.

Analytical: While friendliness is a good trait, you must let your customers know you’re prepared and trustworthy, too. Customers want to make deals with salespeople who are dependable, fact-driven, and likely to ask questions and deliver answers they’re looking for.

Nimble & Resilient: Sales numbers can vary and pressure from the senior leadership team can change depending on the state of the business. Salespeople need to be nimble (ability to change direction when needed) as well as resilient.

Thorough: A good salesperson should be an expert in what they’re selling. Demonstrating that you’re knowledgeable makes you more reputable.

Empathic: Connecting to your clients’ emotions can be key when identifying the right approach and the right selling technique. Put their needs first and then find the perfect solution for them

Committed: Some sales cycles will take longer than others. It’s not about a quick sell, it’s about building relationships and showing true commitment to them and their needs.

An exciting future.

Undertaking a sales role in adtech and martech is a really exciting career – especially during a time where the digital revolution is changing and adapting as we step out of the pandemic. You can make a difference, and to be part of a client’s journey as they seek to transform their digital marketing strategies. So why not explore our open opportunities today.

by Fi

Product Roles: How to apply?

The product function is critical and a huge driver for business success within ad tech and mar tech companies. Innovative businesses such as Silverbullet see its product division as a key department that unlocks the company’s ability to scale as well as continue to provide solutions which our customers will value.

This is precisely what makes hiring for the role oftentimes complex and difficult to meet the right candidates.

In this article, we explore the ‘what’, ‘why’ and ‘how’ in applying for a role in product.

 

What do Product do?

Product is a broad function within a business and can cover everything from engineers to product marketing. However, no matter where an individual resides within the product team, their work will cover a few key areas.

The main focus of a role in product is to help determine what features need to be built or upgraded to enable users to seek access to solutions that matter to them. In practice, this role involves several activities such as user research to understand users’ problems and needs, working with engineering and design to build solutions, and keeping aligned with customer-facing and marketing teams to take the products to market.

Working in a product facing role requires versatility. The role is required to be comfortable with all aspects of product development, such as engineering, design, analytics, marketing, and research. It’s crucial in a product focused role to align various teams on what the best decisions for clients and features are.

Discovering a career in Product.

Here’s our top tips for seeking a product-facing role.

  • Get yourself clued up on the state of the market Learn how to speak the language. Get up to speed about the industry you are within, and ensure you understand all the relevant terminology. The (m)adectn industry is one that never stops changing, so it’s always a good idea to continue reading and listening to content and news about what is going on. Products are informed by the needs of the customer, and the needs of the customer are determined by the state of the marketing, so being well-versed will serve you well.
  • Listen and absorb This tip is arguably one for any role. One of the most important traits any great product expert should obtain is incredible listening skills. Not just in the listening to what clients want but listening with empathy and true understanding of the business outcome they are seeking. Also, the ability to listen y=to your peers and continue to learn and absorb information is key. You should never stop learning.
  • Organisation and prioritisation. Anyone who sits in a product function often gets bombarded from all sides of the business: requests from clients, questions from employees, instructions from the boss, and a hundred tasks to juggle and decisions to make. Being organised and having the ability to prioritise is key. You can’t make everyone happy. The hardest part is deciding which initiatives take priority over others, even if all the ideas or asks are deemed important. Identify and to the extent possible quantify the business value for every initiative you take on and prioritize accordingly.
  • Understanding code It will come as no surprise that a product role is a technical role. Product experts who know how to write code are a rare breed and are in extremely high demand…because they’re better able to lead the developers who will build their products.
  • Teamwork and leadership – the perfect blend. Taking on a product role at any level of seniority should open the opportunity to showcase leadership skills. Consider external courses or training on how to be a strong leader to help you garner some confidence and skills in how to manage situations and teams. Always seek to help others be successful, and make your team and colleagues look good. It’s all about teamwork.
  • Have a problem-solving mindset. Product experts are problem solvers with vision and must be able to talk and think analytically and with technical proficiency. If you don’t come from a technical background, stick close to people who do and ask them questions. You should always strive to never ne the smartest person in the room, so surround yourself with other experts.

An exciting future.

Undertaking a sales role in adtech and martech is a really exciting career – especially during a time where the digital revolution is changing and adapting as we step out of the pandemic. You have the opportunity to make a difference, and to be part of a client’s journey as they seek to transform their digital marketing strategies. So why not explore our open opportunities today.

by Fi

Strategic Services Roles: How to apply?

Today, a huge part of our lives is online; from ordering the weekly food shop, to paying your council tax, the digital evolution has transformed us as consumers, and our businesses. The rise of digital created seismic change for many, and with change followed new technologies, a rising consumer base, and increasing marketing channels. Oftentimes it can be overwhelming for business owners to understand how to make sense of it all. And here-lies the need for a strategic consultant.

 

Strategy consultants have a presence in virtually every industry and can give an outside, expert perspective on business challenges. They offer fresh, objective takes on difficult issues and ensure that businesses are considering every angle when it comes to big decisions.

In this article, we explore the ‘what’, ‘why’ and ‘how’ in becoming a strategy consultant.

What do Strategic Consultants do?

Strategy consultants typically have considerable industry knowledge and are hired to assess high-level business issues, objectively and with no bias. The role of the strategic consultant sees them take a holistic look at a variety of challenges companies are facing, and then provide advice on how they can tackle and approach them.

The first phase of a project taken on by a strategic consultant, often explores an in-depth analysis of a client’s business goals and objectives, and any challenges they may be facing. The goal of this initial phase is to understand the existing business structure and processes, and to identify the gaps that may need to be filled in order to reach the end goal.

In addition to their business analysis, strategy consultants can provide expertise on market research, the competitive landscape, technical training and use case examples, so the client can make well-informed decisions that are in the best interest of the health of their company.

Why strategy consulting?

Oftentimes, businesses will out-source a strategic consultant, and that is what we do here at Silverbullet. Client’s will seek our expertise and support to help them transform their businesses. But many can’t understand why companies need external industry experts, versus hire internally.

The main reason is a combination of resource, time and deep expertise. If businesses are seeking technical expertise, it will take them a very long time to train up teams who exist already within their organisation. And with many businesses, teams are stretched and won’t always have the time or resource to offer. Bringing in external support can be a fantastic option for a business, due to:

  • External and unbiased viewpoint
  • Immediate deep expertise
  • Dedicated on you and your needs only
  • More hands than one

A strategy consultant brings a fresh pair of eyes, and whose judgement is supposed to be clear and impartial.

How to apply for a Strategy Consulting role.

Strategic consulting does require a bit of experience. If you’re not too sure what kind of experience you need, check out our top tips below:

 

1. Check your degrees and qualifications:

It will do you good to bring at least a bachelor’s degree to the table — most likely in business administration or a similar field. However, if your degree doesn’t sit within a relevant field, don’t worry, there might be other ways you can win them over.

Consulting and expert services organisations such as Silverbullet, are looking for mature candidates with a solid concept of business management, analytical skills, and a demonstrated knack for problem-solving. So, any experience or qualification you can bring to the table will be vital to help showcase your organisation skills and business understanding.

2. Experience, learn and do your homework.

Being a strategy consultant is a complex role. Not only do you need a business and technical mind, but you also need to understand the industry it sits within. And the (m)adtech industry is a very complicated landscape to navigate.

It’s imperative to have as much experience under your belt, whether through schemes, internships or paid for roles within other organisations. If you are looking to change industry but have experience in another, it’s important to know as much as possible before entering the interview process.

Another tip is to learn as much as you can about the organisation you are interviewing for, where the company has come from, and where it’s going. Be sure to familiarise yourself with leaders and their roles, founding year, any key business milestones, etc.

3. Professionalism

You have to know how to conduct yourself in a meeting room with senior leaders. You’re going to be working closely with executives, so you need to know how to communicate with them professionally and effectively.

Strategy consultants also must make difficult decisions on a consistent basis. That’s what they’re paid to do. If you’re interested in the field, you’re going to need the confidence and judgment to make sure your advice is sensible and actionable. You’ll also need to be prepared to clearly explain the rationale behind it at any time.

4. Understand the tech.

Most of the time, the strategic consulting teams will be the advisors and co-curators of a business plan and strategic roadmap. However, having a good understanding of the technology within your chosen industry is vital.

Here, at Silverbullet, much of our team within our services division, work with and on behalf of: Customer Data Platforms, Data Clean Rooms, Marketing Automation Products, Analytics and Measurement Vendors and Programmatic Activation partners.

If you haven’t already, spruce up your knowledge on these technologies.

An exciting future.

Strategy consulting is a really exciting career – especially within the marketing and advertising technology sector. You have the opportunity to make a difference, and to be part of a client’s journey from start to finish. A strategic consultancy role within an organisation such as Silverbullet isn’t the easiest to land, but if you do, it will be one of the most rewarding roles you will ever have.

by Fi

Silverbullet Internships: Everything you need to know.

At Silverbullet we offer the opportunity for those just starting out in their career to learn, develop and gain invaluable experience from truly talented individuals.

We understand that no one individual is the same and therefore offer a variety of employment routes and schemes, such as:

  • Graduate Schemes – opportunities for those who have graduated from university and looking to carve out a career in marketing and advertising technology;
  • Apprenticeships – opportunities to combine work, learning and obtaining qualifications within the digital marketing industry;
  • Internships – short term work placements for those looking to gain that all essential work experience within a high-paced and exciting work environment.

Regardless of the route you take, we will offer:

  • A competitive salary and benefits package.
  • The chance to learn and work with some of the best people in the industry.
  • The opportunity to work with some of the world’s biggest brands, publishers, media agencies and leading technology providers in the digital marketing space.
  • First-hand experience of new technologies.
  • The opportunity to grow a desired skill set for the new marketing age companies.
  • A supportive and fun working environment.
  • The opportunity to carve out your career in the direction that suits you.
  • The ability to work flexibly.
  • Lifelong learning.

Let’s take a deeper dive into our internships

Silverbullet hosts a variety of departments within its global organisation. From strategic consulting, technical engineers and data scientists, to sales, marketing and product gurus. By joining us as an intern, you will be able to explore a variety of departments to help you better identify where your skillsets lie.

Within each department you will learn the various responsibilities and the technologies we work with, whilst getting stuck into projects specific to that department. Depending on your background and where you want to go in your career, we can tailor the time spent in each department to meet your needs.

Skills and training you will gain access to.

During your times as an intern you will be provided with training and development in the three-core areas:

  • (M)adtech Foundation Training
  • Technical & Software Training
  • Soft Skills

This is a fantastic opportunity for anyone looking to step into a very exciting career in the (m)adtech and digital marketing space. If you are interested in working with Silverbullet as an intern, please send your CV and covering letter expressing an interest to: Email Lisa@wearesilverbullet.com

by Fi

Silverbullet Apprenticeship: Everything you need to know.

Silverbullet Career Opportunities

Silverbullet prides itself on its people. Our team of data engineers, traders, programmatic gurus, product developers, strategic consultants, and technical masterminds are the building blocks of our success. With such talent on the ground – and across the globe – we are offering some fantastic opportunities for those looking to explore a career in marketing and advertising technology, and the wider digital space.

We understand that no one individual is the same and therefore offer a variety of employment routes and schemes, such as:

  • Graduate Schemes – opportunities for those who have graduated from university and looking to carve out a career in marketing and advertising technology;
  • Apprenticeships – opportunities to combine work, learning and obtaining qualifications within the digital marketing industry;
  • Internships – short term work placements for those looking to gain that all essential work experience within a high-paced and exciting work environment.

Regardless of the route you take, we will offer:

  • A competitive salary and benefits package.
  • The chance to learn and work with some of the best people in the industry.
  • The opportunity to work with some of the world’s biggest brands, publishers, media agencies and leading technology providers in the digital marketing space.
  • First-hand experience of new technologies.
  • The opportunity to grow a desired skill set for the new marketing age companies.
  • A supportive and fun working environment.
  • The opportunity to carve out your career in the direction that suits you.
  • The ability to work flexibly.
  • Lifelong learning.

Let’s take a deeper dive into our Apprenticeship Offering.

Joining us as an apprentice provides you the opportunity to work towards a recognised apprenticeship qualification, whilst getting involved with projects and gaining hands-on experience right from the start of your career journey.

We partner with an organisation that specialises in providing a range of digital Tech and IT apprenticeships at various levels, and we are currently offering the opportunity to undertake the role of Data Analyst while also undertaking a Level 4 Data Analyst Apprenticeship (Including Power BI Microsoft Accreditation).

What you need in order to apply.

To be considered for an apprenticeship, you must be eligible to live and work in the UK and have lived in the UK for 3 years.

You must have five GCSEs at grade 4 or above including Maths and English. You cannot already have a qualification in a similar subject at the same level, or a higher level.

Have a level 3 qualification (A Levels, Btech or Apprenticeship) or equivalent experience.

Check out our live job listing here.

Skills and modules you will gain access to.

During the time spent with Silverbullet, you will undertake five distinct modules:

  • Principals of Data
  • Customer Focus
  • Data Manipulation and Visualisation
  • Data Modelling and Machine Learning
  • Data Architecture and Cloud
  • Data Analysis and Statistics.

This is a fantastic opportunity for anyone looking to step into a very exciting career in the (m)adetch and digital marketing space. If you are interested in working with Silverbullet as an Analyst Apprentice, please send your CV and covering letter expressing an interest to: Email Lisa@wearesilverbullet.com.

 

 

by Fi