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DataTalks: The Four Characteristics of Data-Driven Marketers
Hannah Stewart, VP of Marketing, Zeotap The Four Characteristics of Data-Driven Marketers In theory, marketers should…
When Outcomes Drive Campaigns: Using contextual targeting to gain immediately actionable insights
One of the things that the current focus on the imminent death of third-party cookies has…
Debunked Series: The Outcomes Disconnect
Mark Pearlstein, CRO at 4D The Outcomes Disconnect . Defining the perfect Outcome: Do they exist?…
DataTalks: Democratising Data and Breaking Down Silos
Sandy Ghuman, Managing Director, Silverbullet. Democratising Data and Breaking down silos It’s long been recited among…
Context, Consolidation, and Collaboration: A recipe for success in the post-cookie world
Despite the focus the industry has placed on the end of third-party cookies since Google’s fateful…
Silverbullet Unveils 4D Outcomes, Connecting Context and Analytics To Drive Outcomes
4D Outcomes combines targeting and the optimization engine to surface real time insights and recommendations. 4D,…
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