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Case Study: Silverbullet maximises the value of UBI Banca’s customer data
Silverbullet maximises the value of customer data to support data-driven marketing. In 2016, UBI Banca was seeking…
Target Market Podcast with AZK Media
The crumbling cookie, increased data privacy scrutiny and rise in consumer sentiment not to be ‘annoyed…
Silverbullet launches 4D Context Outcomes Engine into U.S, appoints new board, and global growth expert
UK marketing transformation company Silverbullet continues global growth with New York office, Board and newly appointed…
Silverbullet’s Context Outcome Engine, 4D, integrates with IRIS.TV
Silverbullet’s 4D joins the IRIS.TV’s data marketplace to help marketers execute cookieless, interest-based video-level targeting on…
Case Study: Supporting Channel 4s data driven marketing strategy
Silverbullet supported the leading British Broadcaster, Channel 4, rollout its data-driven marketing strategy to better serve…
CMO Report: Critical marketing data and digital concerns 2020
During October 2020, we conducted a focused study with 34 leading Chief Marketing Officers, Chief Digital…
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