Silverbullet maximises the value of customer data to support data-driven marketing. In 2016, UBI Banca was seeking the support of a new kind of marketing partner, to help streamline its tech stack, to maximise the value of data collection and management, in order to support its customer loyalty initiatives.
The Challenge.
UBI first came to Silverbullet with one core objective: to help them select, implement and integrate the required technology into their tech stack to facilitate the collection, analysis and management of data. The bank needed an expert partner to support them throughout their entire data life-cycle, to empower them in their data-driven future.
“The Bank needed to deploy a Data Driven Digital Marketing approach within its broader Data Driven Transformation strategy, and so we needed an expert partner who could design a custom-made data strategy for us starting from our most relevant use cases. We found that very partner in the team at Silverbullet.” Guido Ghio – Customer Journey & Digital Marketing Coordinator, UBI Banca
The Objectives.
Implement and integrate the required technology to unlock the value of data
Increase campaign performance powered by first and third-party data
Personalise the website in order to drive engagement and accelerate conversion
Explore intelligence-driven marketing strategies to cross-sell new products to existing customers
The Solution.
The Silverbullet team supported the brand by utilising its Silverbullet Services methodology: Empowerment of data sets | Build of required tech | Activation of data-driven marketing.
“With the world increasingly moving towards a first-party data future, we have been delighted to have Silverbullet as our partner to help us step into the new marketing age. By unlocking the value of our data, we have been able to get closer to our customers in a trusted and privacy compliant way. It’s been a pleasure working with the Silverbullet team.” Guido Ghio – Customer Journey & Digital Marketing Coordinator, UBI Banca
The Results.
Download the full case study to discover the UBI Banca data transformation story.
