Being a publicly owned and commercially-funded UK public service broadcaster, Channel 4 has pioneered the way for British broadcasters to manage, enrich, and activate their customer data sets. In 2020, Channel 4 launched its Advanced Data Suite to support its advertisers in creating engaging and meaningful customer experiences.

The Challenge.

Channel 4 needed an expert partner to support them throughout their entire data life cycle and identify the correct technology platforms, people, and processes. They turned to Silverbullet for its proven aptitude in data and intelligence-driven marketing activation, to support their efforts in building a customer-centric future.

“We needed an expert partner who could design our new data strategy efficiently and implement data-related capabilities across our business. Silverbullet’s expert team were able to perform the technical tasks needed to get us in the right shape for our advanced data suite offering.”

David Amodio – Head of Digital & Innovation, Channel 4

The Objectives.

• Generate new revenue through the use of customer data
• Design a new adtech ecosystem to execute media buying
• Create a data-centric culture throughout the business
• Explore intelligence-driven marketing strategies and activation methods

The Solution.

The Silverbullet team supported the broadcaster by utilizing its Silverbullet Services methodology: Empowerment of data sets, Build of required tech, Activation of additional data partnerships.

The Results.

Bringing data and technology together, Channel 4 is now able to manage and enrich its customer data. Once the foundation was set, Silverbullet introduced Channel 4 to a network of data specialists to help them achieve their Advanced Data Suite offering.

Download the full case study to discover Channel 4’s Advanced Data Suite achievements to date.