Overview.

A leading brewing company is undertaking an ambitious transformational journey, with a steadfast commitment to adopting a consumer-centric mindset. The organization is revolutionizing its core business operations in partnership with Silverbullet.

By leveraging advanced technologies, the company is focused on orchestrating more connected and personalized journeys – and ultimately, driving business revenue.

With a core mission to create ‘valued connections’ with audiences, the brand is doubling down on a consumer-centric approach powered by a robust data and MarTech strategy, creating value and longlisting loyalty.

The Goal.

The leading brewery and CPG brand had one goal that sat at the heart of its CX transformation initiative: to resolve inefficiencies and regain a position of competitive power.

Underpinning that core goal, were four objectives:

• Create connections with consumers, globally
• Define ‘value’ for both consumers and the brand
• Deliver personalisation at scale
• Create an ever-evolving, multi-faceted strategy, allowing the brand to adapt and change when required

The Solution.

Silverbullet approached this partnership from a three-angle perspective:

• MarTech SME
• CX and data strategy SME
• Client SME

The Results

Discover how Silverbullet delivered powerful results for the CPG brand, supporting it to become a leading connected brewery, globally.

Download our case study today!