By Andrew Sims, Senior Strategic Account Manager, 4D

Q1 is fast approaching. It’s a time of fresh starts and ambitious goals. From New Year’s resolutions to fitness ambitions, healthier lifestyles, and for many, a well needed Dry January, the first quarter is a period of reinvention and renewed focus.

The sporting calendar also brings its own energy, with global audiences rallying around iconic events such as the Super Bowl. These moments go beyond the game, uniting fans through passion, loyalty, and celebration. The Super Bowl, in particular, is a cultural phenomenon – in fact, 60% of viewers tune in as much for the commercials as the game itself – creating a golden opportunity for marketers to deliver impactful, creative messages.

Amid this busy first quarter, advertisers face a key challenge: how to stand out and connect with audiences during the moments that matter most.

If you want to know how best to build your seasonal strategy this coming quarter, download our Q1 Seasonal Playbook today.

Once downloaded, feel free to get in touch with me, and we’ll start you on your contextual journey.