Our DataTech Reports are designed to tackle those misunderstood topics that so often hit our headlines.
It’s no surprise that data and activation are high on the agenda for both marketers and publishers in today’s climate. But with so many misleading headlines proclaiming the death of one technology over the other, it can be somewhat daunting for businesses to know the best strategy for them.
Our first report explores the latest battle of the data technology platforms: DMPs versus CDPs. Are the two solutions truly set against each other in the battle of the tech? Or, can they in fact work alongside each other? Can businesses utilize both to unlock the full potential of their data sets?
Related Documentation
DMP + CDP:
Friends or foe?
Instead of pitting the two technologies against each other, why not explore the opportunities that can be unlocked by leveraging each of their unique capabilities to achieve powerful KPIs, objectives and business results?
