Retail media is an emerging sector, where applying marketing techniques from the media sector, combined with the retail industry models, creates huge opportunity. More people are shopping online than ever before and this shift in consumer behavior is changing the way brands promote their products or services. While brands have become accustomed to targeting audiences as they consume content online, now is the time to take advantage of the retail media opportunity, and connect with consumers in the moments that matter.

In this paper, you will discover:

  • What is Retail Media?
  • What is the opportunity?
  • How to build a Retail Media Proposition
  • How to get started

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