We’re half way through January and whilst some may be clutching for spring to arrive, sporting fans across the globe are getting excited about the sporting calendar ahead. From the Rugby Six Nations to the 2023 Super Bowl, the winter blues will soon be blown away.

Looking to tap into sporting fanatics this winter?

Advertising plays a unique role in the viewing experience for many sporting events. In fact, RealityMine data reveals that 16% of American Super Bowl fans found the commercials to be the most enjoyable aspect of their viewing experience.

4D – our advanced contextual targeting and insights product – enables brands to reach consumers in the perfect mindset, targeting sports content (across display, video, and YouTube), alongside various other categories within its contextual intelligence library.

Is brand-safety a key priority for you stepping into 2023?

Brand safety is often the number one focus for advertisers. With uncertainty surrounding the global economic crisis, consumers are increasingly searching for brands that they trust. However, implementing brand safety strategies can often create blind spots and block access to new audiences and opportunities.

Broaden the scope of your advertising campaigns and widen your reach with advanced contextual targeting – all in a safe and suitable manner. 4D’s display and video capabilities adhere to leading industry guidelines to ensure you are protected at all times.

Gain insights to strengthen your campaigns.

4D analyses the context of where your impressions have been registered. Tap into key insights to understand how specific keywords, contexts, and dimensions are performing on the lead-up to (and during) the winter sporting season, and determine how best to improve targeting parameters.

Planning your winter campaigns? Access our Winter Sports and Super Bowl Snapshots to the right of this article!