When Outcomes Drive Campaigns: Using contextual targeting to gain immediately actionable insights - Silverbullet - MarTech Services and Products

Silverbullet – MarTech Services and Products

When Outcomes Drive Campaigns: Using contextual targeting to gain immediately actionable insights

One of the things that the current focus on the imminent death of third-party cookies has brought to life is the set of misperceptions upon which the reliance on third-party cookies was formed. The data, while easy to come by and filled with intriguing assumptions, was often not what it seemed. In this edition, Marco Godina, SVP of Product at 4D discusses how unlocking the power of contextual targeting can deliver immediate results.

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