Context Regains Its Crown: Fuelled by deterministic data, context is now driving desired outcomes - Silverbullet - MarTech Services and Products

Silverbullet – MarTech Services and Products

Context Regains Its Crown: Fuelled by deterministic data, context is now driving desired outcomes

With the days of third-party cookies numbered, it’s time to start thinking about what’s next. Check out part three of our series with MediaPost, where Umberto Torrielli, Co-founder at 4D uncovers how context regains the crown and how deterministic data plays a huge role in driving outcomes all marketers care about.

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