Case Study: Silverbullet’s 4D Drives Brand Awareness For AXA UK
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Silverbullet’s 4D Context Outcomes Engine drives brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
“By activating with 4D Context Outcomes Engine we were able to drive performance, brand awareness and engage consumers interested in purchasing insurance across four different contextual strategies. The results spoke for themselves, in just a month we saw a 25% increase in Video completion rate (VCR) across skippable videos.”
Megan Anderson, Brand Marketing Manager, AXA UK
“4D’s advanced contextual intelligence enabled AXA UK to move beyond the traditional, legacy restrictions of contextual targeting, and explore a world beyond words. We were delighted to see that 4D exceeded AXA UK’s expected 70% video completion rate (VCR) target, to an impressive 95%. Furthermore, AXA saw a boost in performance by conquesting travel, business and medical insurance competitor logos across each contextual segment, increasing scale and audience reach.”
Gabby Turyan, Director of Product Marketing, 4D and Silverbullet