Customer Story.

Eighteen months ago, Network 10 made the decision to internalise and accelerate its data capabilities, investing in multipole new technologies and creating brand new departments and roles within the business. This new in house capability had the aim of monetising audiences while enhancing the user and advertiser experience. 

In February 2020, Network 10 engaged Silverbullet to continue the progress the company was making in developing a world class data offering.

The Challenge.

Network 10 had 16 device variations on which audiences could engage with its digital content and this list kept growing as new ways to watch TV entered the market. This led to Nework 10 embarking on a re-platforming project which saw the business migrate its various apps onto a brand new application development platform – a single platform to manage all mobile and connected TV apps.

Because its internal team was quite new, Network 10 required specialist support to ensure strong data foundations were being laid throughout its 10 play re-platforming project.

Silverbullet emerged as the right partner to guide its strategic implementations and optimise the overall investment in data related capabilities.

The Solution. 

Silverbullet audited the existing setup to uncover new efficiencies, working with partners like Adobe and Tealium to ensure collection methods and platform connectors were set up to do what is required.

The Results. 

Since engaging Silverbullet six months ago, Network 10’s ability to monetise its audiences has scaled from 20% to 85%.

Silverbullet has implemented and enabled data capabilities across five connected TV apps and two mobile apps, which covers 65% of 10’s digital audience, well beyond Silverbullet’s initial scope of two mobile and two CTV apps.

Nework 10 is now well-placed to continue implementing a solid data foundation across its digital platforms.

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