The back-to-school season presents a golden opportunity for online advertisers. With families and students gearing up for the new academic year, the demand for school supplies, clothing, gadgets, and educational resources surges.   

Long gone are the days of panic buying in early September, with nearly half of US adults (49%) beginning to shop in July, according to a March 2024 survey by LTK.  

As families continue to navigate the cost-of-living squeeze, they have to prioritize where their incremental money is spent. In Deloitte’s recent study, parents are still planning to spend an average of $586/£456.29 per child.  

With many external factors weighing heavy on parents and students alike, it is paramount to ensure their online browsing experience is relevant, topical and empathetic to their needs.  

Download our latest Back to School Seasonal Snapshot and discover how you can unlock new audiences through the power of advanced contextual targeting.    

Would you like our UK Back to School Snapshot? No problem, email: marketing@wearesilverbullet.com