Case Study: Silverbullet’s 4D Drives Brand Awareness For AXA UK
Silverbullet’s 4D Context Outcomes Engine drives brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
AXA UK were looking to increase their brand awareness utilising an advanced video context solution. The leading insurance brand leveraged the 4D Context Outcomes Engine to target video content surrounding their insurance business, with the aim to increase audience reach and scale, whilst ensure they targeted the right audience, in the right moment at the right time.
“By activating with 4D Context Outcomes Engine we were able to drive performance, brand awareness and engage consumers interested in purchasing insurance across four different contextual strategies. The results spoke for themselves, in just a month we saw a 25% increase in Video completion rate (VCR) across skippable videos.”
Megan Anderson, Brand Marketing Manager, AXA UK
By partnering with 4D, AXA UK was able to tap into 4D proprietary computer vision software and machine learning to truly understand the content of video, moving beyond looking at simply just metadata and speech-to-text translation to truly target consumers at the right moment.
“4D’s advanced contextual intelligence enabled AXA UK to move beyond the traditional, legacy restrictions of contextual targeting, and explore a world beyond words. We were delighted to see that 4D exceeded AXA UK’s expected 70% video completion rate (VCR) target, to an impressive 95%. Furthermore, AXA saw a boost in performance by conquesting travel, business and medical insurance competitor logos across each contextual segment, increasing scale and audience reach.”
Gabby Turyan, Director of Product Marketing, 4D and Silverbullet
Download the full case study to discover the AXA UK brand awareness and contextual video story.