One of the things that the current focus on the imminent death of third-party cookies has brought to life is the set of misperceptions upon which the reliance on third-party cookies was formed. The data, while easy to come by and filled with intriguing assumptions, was often not what it seemed. In this edition, Marco Godina, SVP of Product at 4D discusses how unlocking the power of contextual targeting can deliver immediate results.
We use cookies from third party services to offer you a better experience. Read about how we use cookies and how you can control them by clicking "Privacy Preferences".
