The Goal.

The Insurance brand partnered with 4D as part of their cookieless testing initiative. The brand wanted to measure the impact of contextual targeting versus its existing partners. Furthermore, Progressive wanted to drive event traffic to landing pages to increase viewability and enhance engagement.

The Methodology.

4D implemented a comprehensive context strategy, using topics and keywords to target environments relevant to consumers who are reaching major life-stage moments and in the market for insurance.

The Results. 

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