The past twelve months have created a seismic shift in the TV-video landscape transformation – driven by data to become increasingly automated and accountable – where the audience becomes just as important as both content and context.

To ensure traditional broadcasters continue to lead the way in TV and advertising, mediarithmics and Silverbullet have created this guide to support broadcasters in placing the consumer (and data) at the center of their business.

Download our latest “How to guide” today, and discover how to become the broadcaster of the future.