Graceful as a Swan: How a focus on “topics” provides a quick, easy, and elegant alternative to keywords

Lucas Vicary and Andrew Sims May 10, 2022

The efficiency and power of ‘Topics’ when used in contextual targeting is changing the way advertisers unlock the potential of contexts. Lucas Vicary and Andrew Sims, both Strategic Account Managers at 4D, unveil the alternative ‘new kid on the block’ to keywords.



Looking to transform your data and tech strategy? Look no further. Get in touch with our expert marketing services team today.