Graceful as a Swan: How a focus on “topics” provides a quick, easy, and elegant alternative to keywords
Lucas Vicary and Andrew Sims
May 10, 2022
The efficiency and power of ‘Topics’ when used in contextual targeting is changing the way advertisers unlock the potential of contexts. Lucas Vicary and Andrew Sims, both Strategic Account Managers at 4D, unveil the alternative ‘new kid on the block’ to keywords.