Case Study: Silverbullet Maximises The Value Of UBI Banca’s Customer Data
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Silverbullet maximises the value of customer data to support data-driven marketing. In 2016, UBI Banca was seeking the support of a new kind of marketing partner, to help streamline its tech stack, to maximise the value of data collection and management, in order to support its customer loyalty initiatives.
“The Bank needed to deploy a Data Driven Digital Marketing approach within its broader Data Driven Transformation strategy, and so we needed an expert partner who could design a custom-made data strategy for us starting from our most relevant use cases. We found that very partner in the team at Silverbullet.”
Guido Ghio – Customer Journey & Digital Marketing Coordinator, UBI Banca
“With the world increasingly moving towards a first-party data future, we have been delighted to have Silverbullet as our partner to help us step into the new marketing age. By unlocking the value of our data, we have been able to get closer to our customers in a trusted and privacy compliant way. It’s been a pleasure working with the Silverbullet team.”
Guido Ghio – Customer Journey & Digital Marketing Coordinator, UBI Banca