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Context Regains Its Crown: Fuelled by deterministic data, context is now driving desired outcomes
With the days of third-party cookies numbered, it’s time to start thinking about what’s next. Check…
Seeking Suitability Over Brand Safety: The Key to Expanding Reach
In the last year we’ve seen a surge in focus from Brand Safety to Brand Suitability;…
4D partners with DeepSee to protect from fraud tactics
Silverbullet’s 4D outcomes engine adds DeepSee to its ‘Dimension Marketplace’ to bolster brand suitability using AI.…
Nearly $1bn of Global Programmatic Spent on unsuitable content
Study by 4D, a division of Silverbullet, and Factmata reveals 5% of programmatic spend still ends…
Context Reborn: How the Industry has Moved, in Four Stages, from “Contextual” to “Context”
Mark Pearlstein, CRO of 4D and Richard Hartell, Former Global President of Publicis Media explore the…
Is brand safety enough?
Brand safety technologies exist to help advertisers avoid placing ads on inappropriate sites, or next to…
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