DataTech Report: DMP + CDP: Friends Or Foe?
Our DataTech Report’s are designed to tackle those misunderstood topics that so often hit our headlines.
It’s no surprise that data and activation is high on the agenda for both marketers and publishers in today’s climate. But with so many misleading headlines proclaiming the death of one technology over the other, it can be somewhat daunting for businesses to know the best strategy for them.
Our first report explores the latest battle of the data technology platforms: DMPs versus CDPs. Are the two solutions truly set against each other in the battle of the tech? Or, can they in fact work alongside each other? Can businesses utilise both to unlock the full potential of their data sets?