CMO Research: Whose Data Is It Anyway?

Fi Taylor Sep 21, 2019

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CMO Research: Whose Data Is It Anyway?
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Whose Data Is It Anyway?

Despite the wheels being set in motion when it comes to building a data-centric businesses, it would not be outlandish to say that brands might struggle to fully achieve this due to ongoing shortages of data skills across the marketing industry as a whole.

  • Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m everyyear

  • Only 27% of CMOs say the industry is ‘ahead of the game’ with having the skills needed to deal with customer data privacy

  • Almost three in four (74%) people are more concerned about the privacy of their personal information compared to this time two years ago

  • Over half (55%) of CMOs believe they are tapping into just 40% or less of their first-party data’s potential.

This paper explores the challenges brands need to overcome in order to manage data more effectively and build consumer trust, at a time when consumers are hugely concerned about privacy.

At Silverbullet, we believe that having a talented team of data experts in place, whilst implementing a sound strategy is vital for any brand. Throughout 2020 we will see a shift in how effectively data is managed in-house, and brand marketers will lay the foundations needed to create strong data cultures within their organisations. 

Download our research paper today.

Looking to transform your data and tech strategy? Look no further. Get in touch with our expert marketing services team today.