Context Regains Its Crown: Fuelled By Deterministic Data, Context Is Now Driving Desired Outcomes

Fi Taylor May 28, 2021

With the days of third-party cookies numbered, it’s time to start thinking about what’s next. Check out part three of our series with MediaPost, where Umberto Torrielli, Co-founder at 4D uncovers how context regains the crown and how deterministic data plays a huge role in driving outcomes all marketers care about.



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