CMO Report: Critical Marketing Data And Digital Concerns 2020
Fi Taylor Nov 26, 2020
Critical Marketing Data And Digital Concerns 2020 Report
During October 2020, we conducted a focused study with 34 leading Chief Marketing Officers, Chief Digital Officers, across industry verticals such as retail, FMCG, banking, insurance and finance, across the Australian market. The aim of the study was to dive into the ‘now’ and understand how marketers are working through the complexities of today’s landscape – juggling marketing technologies, marketing teams and day-to-day challenges.