CMO Report: Critical Marketing Data And Digital Concerns 2020

During October 2020, we conducted a focused study with 34 leading Chief Marketing Officers, Chief Digital Officers, across industry verticals such as retail, FMCG, banking, insurance and finance, across the Australian market. The aim of the study was to dive into the ‘now’ and understand how marketers are working through the complexities of today’s landscape – juggling marketing technologies, marketing teams and day-to-day challenges.