Case Study: Silverbullet’s 4D Drives Brand Awareness for Greene King
4D, a division of Silverbullet, drives brand awareness for one of the UK’s largest brewery and pub retailer through bespoke contexts.
Greene King wanted to drive footfall and traffic into local pubs and increase table bookings and pub visits amongst viewers during the European Football Championship. Greene King sought to appear alongside Euros content and increase consideration amongst fans and viewers to watch the Euros Football Championship in their pubs instead of competitor locations.
“4D Context Outcomes Engine is one of the most intuitive and easy to use solutions in market. We were able to leverage 4D to build custom contexts and easily activate it for our clients in order to reach our client KPI’s. Overall performance showed 1031 bookings with a CPA of 2.29 GBP which was exceptional and blew out any prospecting CPA we’ve run before! Moreover, with the outcomes engine we were able to leverage 4D machine learning and technology to gather insights that will inform future client campaigns”
Todd Pilling, Trading Analytics Partner, Open Partners.
By partnering with 4D, Greene King was able to run A/B contextual strategies with 4D and existing contextual solutions to draw insights and learnings to improve performance and drive foot-fall into physical pubs.
“4D boosted performance for Greene King and drove higher quality impressions that therefore nurtured higher engagement. Our advanced contextual solution helped Greene King gain more bookings than two legacy contextual solutions, and resulted in more online clicks, which saw the brand acquire new customers. This was a fantastic result for the brand, and we couldn’t be happier with the results.”
Charlie Pinkney, Business Development Director, 4D
Download the full case study to discover the AXA UK brand awareness and contextual video story.