Case Study: Bringing a luxury retail brand into a privacy-first, post-cookie era.

Fi Taylor Jun 28, 2022

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Luxury Retail Case Study
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Silverbullet transforms a luxury retail brand’s first-party data strategy, whilst supporting its efforts to step into the cookieless future.

A luxury retail experience brand dedicated to the creation and operation of luxury shopping destinations partners with Silverbullet to undertake its data and digital transformation journey.


Customer Story.

The brand recognised that the world has changed; with tighter global government regulations, ever-changing consumer habits, and the demise of the third-party cookie, today’s landscape is starkly different.


The Challenge.

The luxury brand, alongside many others, were hit hard by the global pandemic (almost) overnight and needed to embrace digital strategies to underpin their future business model. Silverbullet created a custom-made plan focused around:

  1. Design& delivery of a first-party data strategy
  2. Improve business outcomes through the power of data
  3. Deliver solutions for the post-cookie era

“We needed an expert partner who could design a strong data and digital strategy for the luxury retail experience brand; one who could implement a well-designed infrastructure to help manage data correctly, whilst provide services and products to activate and generate powerful business outcomes. Our DataLabs partners, Silverbullet, were the perfect choice.”

Martyn Rattle, CEO at Local Planet


The Solution.

Silverbullet designed, built, and executed a data focused strategy which provided the luxury brand with:

  • Greater business operational efficiency
  • Faster processes to revenue and outcomes
  • Enhanced data insights and better audience intelligence
  • Brand safety and suitability through contextual advancements
  • Drove audience attribution with contextual intelligence


The Results

Discover how Silverbullet delivered powerful results for the luxury brand – download our case study today.

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