Network 10 had 16 device variations on which audiences could engage with its digital content – and this list kept growing as new ways to watch TV entered the market. This led to Network 10 embarking on a re-platforming project which saw the business migrate its various apps onto a brand new application development platform – a single platform to manage all mobile and connected TV apps. Because its internal team was quite new, Network 10 required specialist support to ensure strong data foundations were being laid throughout its 10 Play re-platforming project.
Silverbullet emerged as the right partner to guide its strategic implementations and optimise the overall investment in data related capabilities.