"By activating with 4D we were able to drive performance, brand awareness and engage consumers interested in purchasing insurance across four different contextual strategies."

The Goal.

The leading insurance brand was searching for a cookieless initiative to stay ahead of the changing market, and to drive brand awareness across the UK video market.

The Methodology.

AXA UK leveraged 4D’s advanced video offering to target video content surrounding their insurance. The strategy focused on ‘competitor conquesting’ by targeting competitor logos reflected in the context topics within the insurance sector.

The Results.

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