Cyber Weekend accounted for 25% of total sales for November 2023, suggesting that among an economic crisis, shoppers are waiting for the Black Friday period to make use of big savings.

Yet, despite concerns over inflation, millions of shoppers are still expected to shop this year if the record-breaking 196 million customers who shopped last year are to be an indicator of consumer shopping behavior.

Download our latest Black Friday and Cyber Weekend Seasonal Snapshot and discover how you can unlock new audiences through the power of advanced contextual targeting.    

Would you like our UK Cyber Weekend Snapshot? No problem, email: marketing@wearesilverbullet.com